Thrive Project: Rooted in Place

Downtown Cumberland has been getting a makeover. With funding support from the Island Coastal Economic Trust (ICET)THRIVE Small Capital Program, these talented local artists are adding their unique touches to the sidewalks of Cumberland. Entitled “Rooted in Place: A celebration of Cumberlands history and future” the initiative aims to create a central gathering place and drive interest […]

New ” You are Welcome Here” stickers

CBA members Krista Overwater owner of The Common Place Store & Beth Lee owner of Elizabeth Y. Lee Notary worked together with Sure Copy to create their own local “You are welcome here” stickers. The Rainbow House – Wagalus Gukw Project Dawn to Dawn: Action on Homelessness in partnership with the K’omoks First Nation aims […]


Meet the Cumberland Business Association Board 2022-2023   Please Welcome our Newly elected CBA Board 2022-2023! New Board of Directors: Angela Mackay You know you best Kyla Acton Perseverance Plumbing & Gas Bruce Bodie Grumpy Old Man Coffee Jennifer Walsh Cumberland Movement Connection Christina Jones Tiny Pencil Studios Chelsea Hilbert Alley Cuts      


ART, CULTURE AND HISTORY UNITE IN CUMBERLAND VITALIZATION PROJECT New THRIVE project encourages community connection while honouring past and present   The newly formed Cumberland Business Association (CBA) is embarking on an exciting and multifaceted new community vitalization project that will help drive interest into the downtown area, with funding support from the Island Coast […]

CBA Tote Bags

The Cumberland Business Association has printed these fantastic tote bags to use! Canadian-made, 100% cotton and printed locally, find them in some of your favourite shops along Dunsmuir. Available in white and black. This is an important fundraiser for the CBA. They are doing huge work advocating for and connecting Cumberland businesses; home-based and brick […]

What is the CBA?

What/who is CBA?   Have you wondered who was behind the bright #lovecumberland logo on various local campaigns and on signage around town?  Perhaps you’ve discovered the Cumberland Business Directory to find local merchants or services.  These initiatives, and more, were developed by the Cumberland Business Association (CBA).   “I joined as a way to […]


The Cumberland Business Association has an exciting new spring initiative called the “YOU ARE WELCOME HERE” project.  This year the CBA is asking their members and other local business owners operating in Cumberland to participate in making their business more inclusive to people of color, transgender people, and LGBTQ+ people by displaying the “YOU ARE […]