The CBA is a registered Not-for-Profit Society and is also now recognized as an operating Business Association.
Recent projects have included the #LoveCumberland collective branding initiative for marketing strategies, a downtown map resource for tourists, The Little Village Light Up event in 2019, the Covid-19 inspired “Social Distancing 101” and “Spread Joy not Germs” poster campaign in the downtown core, the Cumberland Paper Pumpkin Patch and the Love Local Valentine public art initiative, the creation of the Cumberland Business Directory and the Village Square Outdoor Tent.